About
28 years across engineering, data, machine learning and operating leadership.
I was Head of Data at THE ICONIC and Immutable, where I built and led data, platform and machine learning teams.
Background
Building useful systems.

The common thread has been data products: combining software, data, machine learning and business context to improve how companies decide, operate and serve customers.
My work has covered recommendation and ranking systems, experimentation, delivery prediction, realtime data platforms, machine learning classification and executive decision systems.
I have worked across startups, scaleups and established organisations in ecommerce, media and web3. That range keeps the work grounded in the operating and commercial context, not the technology alone.
I founded Machine Learning Labs and vec0. Both keep me close to the practical work of building products and systems.
Outside technology, I have a long background in competitive sailing. I have won multiple Australian championships across different classes.
How I work
Practical at every level.
- Start with the business outcome and operating constraint.
- Work with executive teams, CEOs, founders and the people doing the work.
- Move between executive judgement and technical detail.
- Recommend the smallest useful product, system or change.
Next step
Need senior judgement on what to do next?
A short note about the company, the decision in front of you and what is unclear is enough.