Projects & Experiments

I stay useful by continuing to build.

These projects and experiments are where I test ideas, learn new tools and stay close to the practical realities of product, data, AI and software. Some are active, some are archived, but each has shaped how I think about what is worth building and how to build it.

product experiment / active

Style42

style42.com

A style and fashion product experiment.

An exploration of how people discover, compare and reason about clothing and personal style.

fashionproductdiscoveryconsumer

community/product / active

Stuff I Built

stuffibuilt.com

A place for builders to share what they are building.

Stuff I Built is a place for people building tools, prototypes and product ideas to share what they are working on.

buildersprojectssoftwareprototypes

product experiment / active

SuggestWine

suggestwine.com

A wine recommendation experiment.

An experiment in practical wine recommendations, focused on helping people choose rather than overwhelming them with tasting notes.

recommendationsconsumerdata

product/directory / active

alc0

alc0.com

A directory for zero-alcohol beer, wine, spirits, cider and cocktails.

alc0 is a catalogue for discovering and comparing zero-alcohol drinks across beer, wine, spirits, cider and cocktails.

zero alcoholdrinksdirectoryconsumeragentic

startup/product / active

vec0

vec0.com

A security product exploring identity-led paths from login to sensitive data.

vec0 models how human and non-human identities, permissions and cloud resources can create paths from login to sensitive data. It is focused on understanding and reducing data breach risk from identity sprawl.

securityidentityclouddata breach risk

company/lab / active

Machine Learning Labs

machinelearning.com.au

An AI research lab focused on novel architectures.

Machine Learning Labs is an AI research lab focused on novel neural network architectures.

AI researchneural networksarchitectures

startup/product / paused

Wolten

wolten.com

A product analytics project for understanding which parts of a user journey help or hurt conversion.

Wolten explored journey analytics and probabilistic attribution to help product and growth teams see which steps in a user journey contribute to conversion and which create drag.

analyticsattributionSaaSproduct